One of my paintings used for the Berghaus Men’s website page. See the painting here.
I was recently commissioned by the outdoor clothing company Berghaus to produce artwork for their 2018 ‘Time To Get Out’ advertising campaign, this consisted of four original oil paintings to be used across all types of advertising media. Here is the gist of the campaign as described by Chris Tattersall, head of brand management at Berghaus:
A major new brand advertising campaign by Berghaus breaks across the UK today. Rolled out through a mix of mainstream national media, the ‘Time to Get Out’ campaign signals a new direction for the brand. Designed to build a strong emotional connection with consumers, it addresses the stress of modern society and offers a solution.
Using a series of playful and witty executions, ‘Time to Get Out’ urges consumers to escape from the never-stop-always-on daily grind of modern life to the outdoors, with Berghaus positioned as the brand that takes them on the journey.
The campaign combines specially commissioned paintings of the outdoors with messages that challenge people, by calling out the superficial things that everyone does on a daily basis and presenting an alternative that benefits mental and physical wellbeing.
Berghaus is using a series of original paintings, created for the campaign by up and coming UK artists Steve Playdell-Pearce, Kitty Cooper, Dot Jupitus, Chris Chalk and Tom Marsh, and juxtaposed with a selection of provocative messages, such as:
“Stuck in meetings about meetings?”
“Is clicking ‘Next Episode’ the most exercise you’ve done today?”
“Can’t decide which emoji to use?”
Each creative execution signs off with the ‘Time to Get Out’ strapline.”
— Chris Tattersall, head of brand management at Berghaus
Look out for my artwork on the Berghaus advertising screens throughout the UK. See the painting used in this advert here.
The adverts and promotion posters at the Keswick mountain festival featured my artwork.
My artwork being used on the Berghaus women’s website page. See the painting here.
The Berghaus Twitter feed featuring my work.
The Berghaus Twitter feed featuring my work.
The Berghaus Twitter feed featuring my work.
The Berghaus Facebook feed featuring my work.
The Berghaus Facebook feed featuring my work.
The Berghaus Instagram feed featuring my work.
The ‘Time to Get Out’ campaign signals a new direction for the brand, and you can see my artwork on the BERGHAUS, COTSWOLD OUTDOORS, BLACKS, MILLETS, ULTIMATE OUTDOORS, AMAZON and on advertising hoarding throughout the UK.
I’m thrilled to be involved.
Chris
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