{"id":1909,"date":"2018-12-22T09:04:46","date_gmt":"2018-12-22T09:04:46","guid":{"rendered":"https:\/\/www.chrischalkart.com\/painting_blog\/?p=1909"},"modified":"2026-04-07T09:32:58","modified_gmt":"2026-04-07T08:32:58","slug":"berghaus-outdoor-clothing-equipment-artwork","status":"publish","type":"post","link":"https:\/\/www.chrischalkart.com\/painting_blog\/berghaus-outdoor-clothing-equipment-artwork\/","title":{"rendered":"Berghaus: Outdoor Clothing & Equipment Artwork"},"content":{"rendered":"\n

<\/h2>\n\n\n\n
\"Berghaus<\/a>
Berghaus: Outdoor Clothing & Equipment website featuring my work<\/figcaption><\/figure>\n\n\n\n

 I was recently commissioned by the outdoor clothing company Berghaus to produce some original artwork for their 2018\/2019 #timetogetout advertising campaign. They needed four original oil paintings featuring mountainous landscapes, to be used across all types of advertising media.<\/p>\n\n\n\n

Here’s the campaign as described by Chris Tattersall, head of brand management at Berghaus:<\/p>\n\n\n\n

“A major new brand advertising campaign by Berghaus breaks across the UK today. Rolled out through a mix of mainstream national media, the \u2018Time to Get Out\u2019 campaign signals a new direction for the brand. Designed to build a strong emotional connection with consumers, it addresses the stress of modern society and offers a solution. <\/em><\/p>\n\n\n\n

Using a series of playful and witty executions, \u2018Time to Get Out\u2019 urges consumers to escape from the never-stop-always-on daily grind of modern life to the outdoors, with Berghaus positioned as the brand that takes them on the journey. <\/em><\/p>\n\n\n\n

The campaign combines specially commissioned paintings of the outdoors with messages that challenge people, by calling out the superficial things that everyone does on a daily basis and presenting an alternative that benefits mental and physical wellbeing.<\/em><\/p>\n\n\n\n

Berghaus is using a series of original paintings, created for the campaign by up and coming UK artists Steve Playdell-Pearce, Kitty Cooper, Dot Jupitus, Chris Chalk and Tom Marsh, and juxtaposed with a selection of provocative messages, such as:”<\/em><\/p>\n\n\n\n

\u201cStuck in meetings about meetings?\u201d<\/em><\/p>\n\n\n\n

\u201cIs clicking \u2018Next Episode\u2019 the most exercise you\u2019ve done today?\u201d<\/em><\/p>\n\n\n\n

\u201cCan\u2019t decide which emoji to use?\u201d<\/em><\/p>\n\n\n\n

Each creative execution signs off with the \u2018Time to Get Out\u2019 strapline.”<\/em><\/p>\n\n\n\n

\u2014 Chris Tattersall, head of brand management at Berghaus<\/p>\n\n\n\n

 <\/p>\n\n\n\n

\"Vivid<\/a>
See my work on the advertising screens throughout the UK – see the painting here<\/a>.<\/figcaption><\/figure>\n\n\n\n

 <\/p>\n\n\n\n

\"Keswick<\/a>
My work on Berghaus advertisements & promotion posters at the Keswick mountain festival.<\/figcaption><\/figure>\n\n\n\n

 <\/p>\n\n\n\n

\"Berghaus<\/a>
My artwork on the Berghaus website – see the painting here<\/a>.<\/figcaption><\/figure>\n\n\n\n

 <\/p>\n\n\n\n

\"Berghaus<\/a>
Berghaus Twitter\/X page promoting their women’s Tephra Reflect Jacket, featuring my artwork.<\/figcaption><\/figure>\n\n\n\n

 <\/p>\n\n\n\n

\"Berghaus<\/a>
The Berghaus Twitter feed promoting their Nunat Reflect Jacket, featuring my artwork.<\/figcaption><\/figure>\n\n\n\n

 <\/p>\n\n\n\n

\"Berghaus<\/a>
Berghaus Facebook page promoting the Keswick Mountain Festival, featuring my artwork.<\/figcaption><\/figure>\n\n\n\n

 <\/p>\n\n\n\n

\"Berghaus<\/a>
The Berghaus Facebook page promoting their new women’s Tephra Reflect Jacket, featuring my artwork.<\/figcaption><\/figure>\n\n\n\n

 <\/p>\n\n\n\n

\"Berghaus<\/a>
Berghaus Instagram page promoting their clothing, featuring my artwork.<\/figcaption><\/figure>\n\n\n\n

 <\/p>\n\n\n\n

The \u2018Time to Get Out<\/em>\u2019 campaign signals a new direction for the brand, and you can see my artwork on the BERGHAUS, COTSWOLD OUTDOORS, BLACKS, MILLETS, ULTIMATE OUTDOORS, AMAZON<\/strong> websites, at various associated outdoor events and stores, and on advertising hoardings throughout the UK, and at the 2019 Keswick mountain festival.<\/p>\n\n\n\n

It was great to be involved.<\/p>\n\n\n\n

Chris<\/p>\n","protected":false},"excerpt":{"rendered":"

 I was recently commissioned by the outdoor clothing company Berghaus to produce some original artwork for their 2018\/2019 #timetogetout advertising […]<\/p>\n","protected":false},"author":1,"featured_media":5672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[156,155],"tags":[],"class_list":["post-1909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-artwork","category-berghaus"],"_links":{"self":[{"href":"https:\/\/www.chrischalkart.com\/painting_blog\/wp-json\/wp\/v2\/posts\/1909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chrischalkart.com\/painting_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chrischalkart.com\/painting_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chrischalkart.com\/painting_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chrischalkart.com\/painting_blog\/wp-json\/wp\/v2\/comments?post=1909"}],"version-history":[{"count":2,"href":"https:\/\/www.chrischalkart.com\/painting_blog\/wp-json\/wp\/v2\/posts\/1909\/revisions"}],"predecessor-version":[{"id":6868,"href":"https:\/\/www.chrischalkart.com\/painting_blog\/wp-json\/wp\/v2\/posts\/1909\/revisions\/6868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.chrischalkart.com\/painting_blog\/wp-json\/wp\/v2\/media\/5672"}],"wp:attachment":[{"href":"https:\/\/www.chrischalkart.com\/painting_blog\/wp-json\/wp\/v2\/media?parent=1909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chrischalkart.com\/painting_blog\/wp-json\/wp\/v2\/categories?post=1909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chrischalkart.com\/painting_blog\/wp-json\/wp\/v2\/tags?post=1909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}